Growth Hacking Secrets

The Nordics has long established itself as a hub of product-driven thinking, where success is defined not just by growth, but by creating sustainable, high-demand, and competitive solutions. This is evident in companies like Volvo, IKEA, Spotify, and Klarna, which have become global leaders by focusing on customer value and a strong product ecosystem.

This same philosophy underpins The Scaling School’s methodology. It helps startups and their advisors develop effective scaling strategies rooted in real market needs—not just growth for the sake of growth.

There is why we organize practical workshop by InDevLab and The Scaling School

Format: Online

Date and Tim: 19 of February at 17:00 by CET

For Whom: Startups, Marketing and Growth Advisers, Coaches.

Participation is free by prior registration

Key Principles of The Scaling School Methodology

• Product and customer as the foundation for scaling – instead of blindly chasing investments, the focus is on creating value that the market is ready to adopt and scale.
• Flexibility and adaptation – rejecting rigid five-year plans favouring an iterative approach, where strategies are reviewed and adjusted every 3–6 months based on real data and feedback.
• Co-creation of solutions – the entire team is actively engaged in the scaling process rather than just following investor mandates. This boosts motivation and increases the chances of long-term success.
• Practical application – the tools provided in this workshop are easily adaptable to different businesses, with proven success in 600+ companies worldwide.

What Will Startup & Advisors Gain from This Workshop?

• A proven methodology for rapid scaling – gain a structured system for testing hypotheses, focusing on traction and measurable results rather than theoretical models.
• The Scaling School framework – explore how Scaling School coaches work with startups to identify growth drivers, avoid common pitfalls, and build sustainable scaling strategies.
• You will get an opportunity to join the train the trainer program when the project expands in the future

Speakers Information:

• Maria Horelli-Rosenlew – founder of The Scaling School and former Microsoft leader, who scaled the Nordic region’s market share from 0% to 80% in just two years
• Sara Digné – Product Developer at The Scaling School

Secure Your Spot Now! Space is limited—don’t miss your chance to master the leading Nordic approach to scaling startups.