Problem
Medical laboratories in Eastern Europe face increasing competition and outdated digital systems. Patients want to quickly find services, book online, and receive results without unnecessary steps. The lack of a unified platform leads to high operating costs, inefficient processes, and loss of clients who choose more modern services.
Solution
We developed a digital marketplace for medical laboratories that connects patients and laboratories on a single convenient platform. It ensures transparency of choice, accelerates access to tests, and enables promotions and special offers. Key features: Online booking for tests and services. Integration with Laboratory Information Systems (LIS). Secure patient portal with result history. Flexible system for promotions, discounts, and service packages. Administrative panel for laboratories and operators. Payment support and integration with payment gateways. Compliance with GDPR, HIPAA, and ISO 27001.
Results
The launch of the marketplace enabled the digital transformation of laboratory services and improved patient satisfaction. Achieved effects: Reduction of operating costs by 30%. Service speed increased by 40%. Growth of online requests by 30%. New revenue streams through promotional offers. Increased patient loyalty and retention. The system helped reduce costs, accelerate request processing, and create new revenue sources.