ERP + CRM for Martech Business Growth

Software development and IT product support services from InDevLab. Expertise in software development, information security, and IT infrastructure.

Problem

Marketing companies face data chaos and fragmented processes: CRM systems store client information, ERP manages finances, while marketing analytics remain isolated. As a result, employees spend hours on manual reporting, upsell opportunities are missed, and clients turn to more tech-savvy competitors. Without a unified automation system, businesses lose flexibility, costs increase, and customer satisfaction declines.

Solution

We developed a custom ERP+CRM application that integrates customer management, marketing, finance, and analytics into a single platform. The system ensures process transparency, automates routine tasks, and enables teams to focus on growth.

Key capabilities:

Unified database of clients and deals

Automated marketing campaigns and funnels

Integration with email services, ad accounts, and analytics tools

Financial module with subscription and invoicing support

Real-time dashboards and reports

Mobile app for on-the-go operations

Security and compliance with GDPR, ISO 27001

Result

Implementing the ERP+CRM system helped the client achieve a new level of efficiency and transparency. All business processes—from marketing to finance—are now managed within one system, ensuring control, speed, and scalability.

Achieved outcomes:

35% increase in customer retention

40% reduction in reporting time

Up to 60% automation of marketing processes

ROI reached within 12 months

Ability to rapidly scale into new segments and regions

Why InDevLab

+46(0)8-20-20-09

11442, Sweden, Stockholm, Östermalmtorg 1

info@indevlab.com