3 October 2019

VR/AR nowadays: trend or necessity

Today we are talking about what VR and AR are and what is the difference between them, why people create social networks with augmented reality, should you pay attention to these expensive technologies and how they can help business. Let’s get started?


VR/AR: what’s the difference?

Virtual reality (VR) is a world created by technical means, which is transmitted to a person through his sensations: eyesight, hearing, smell, touch, and others. Augmented Reality (AR) are technologies that complement the real world, adding any sensory data. These technologies can both bring virtual data into the real world and eliminate objects from it. The capabilities of AR are limited only by the capabilities of devices and programs.

The main difference between AR and VR is that VR blocks the real world and the user is completely immersed in the digital one. If you put on a headset and instead of a living room suddenly find yourself on the battlefield, then this is VR. As for AR, this technology adds elements of the digital world to the real one. For example, if you walk down the street and chase a Pokemon, then this is AR.

But these technologies are not limited only by games and the constant pursuit of Pokemon, VR and AR can also be useful in enhanced interactions with the brand and creating new ways of interaction with services and products. If your company has not experimented with AR or VR technologies, then hurry up to do it and here’s how:

Revolutionize Product Testing and Trial Periods

Why send hundreds of product samples by mail if your customers can “test” it on the site using AR and VR and then leave a review. This keeps you and your company away from a big investment in testing products or samples.

Provide More Impressive User Experience

Be the company that goes all the higher, which stands out for the exciting, impressive user experience (UX). Embed AR or VR technology in your website to give your visitors an unforgettable experience. To increase the number of clicks and reduce failures, a simple virtual tour of your company in 3D format is an excellent option.

Attract the Millennials

Millennials are those born between 1980 and 2000. They are the most important consumers for most enterprises. Throughout their lives, they spend about 10 trillion dollars. Millennials are also unique in terms of what they respond to when it comes to branding and advertising, for they are the first digital generation. One of the fastest ways to reach millennials is to offer a modern e-commerce experience. They love technology and value experience and emotions. Combine these three wishlist items and immerse your visitors in AR or VR purchases.

Break stereotypes

Your augmented or virtual reality technology doesn’t have to be particularly complicated. Make something simple, like creating your own AR/VR application. This may be enough to distinguish your brand from competitors. To gain a competitive advantage – do what other brands don’t. AR and VR are still relatively new, so it’s likely that your competitors may not be able to take full advantage of these technologies. Get ahead of them and realize AR/VR faster than them.

AR and VR provide great opportunities not only for increasing the company’s profitability, but also really improve the user experience. Your company can provide attraction, bring people together, improve employee training with the help of new technologies – and all this while increasing the reputation and recognition of your brand in your niche.


Creative brands use AR and VR for a better user experience, allow customers to experience new products, expand employee training programs, and more. You can also use AR and VR technologies in affordable and realistic ways and enjoy the noticeable changes. And it is up to you to decide whether AR and VR are a trend or a necessity, since everyone has their own opinion about these new revolutionary technologies.